Senin, 22 Juli 2013

[N504.Ebook] Ebook Download How I Learned English: The Story of a Brave Mexican Girl, by Paula Massadas Pereira

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How I Learned English: The Story of a Brave Mexican Girl, by Paula Massadas Pereira

How I Learned English describes the journey of Claudia Sanchez, a young woman who immigrates to the United States. It is a pedagogical picture book that aims to inspire English learners to become proficient in their new language. It was written in basic English to ensure reading comprehension. Study questions are available to encourage discussion. Major topics: ESL, immigration, financial difficulties, family separation, study skills, culture shock, perseverance, and cultural values. Target audience: Although this book was created with adult English learners in mind, it is also appropriate for 3rd graders +.

  • Sales Rank: #757321 in Books
  • Published on: 2015-08-13
  • Original language: English
  • Dimensions: 8.50" h x .9" w x 5.50" l, .15 pounds
  • Binding: Paperback
  • 36 pages

From School Library Journal
Pereira's (librarian, Cerritos College) fictional tale, which is based on her real-life experiences of coming to this country, starts with a young woman's childhood on a Mexican farm and chronicles her arrival in Dallas to work in a store, her move to a different job to learn English and meet Americans, and her graduation from college with an English degree. The inspiring tale, which is accompanied by colorful painted images with simple captions, is told in plain prose that will resonate with adults in similar situations and is perfect for use in ESOL classes. The book closes with reading comprehension questions and a vocabulary list. VERDICT A great choice for professionals who teach English language classes.-Etta Verma, formerly at Library Journalα(c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Review
Pereira, Paula Massadas (text & illus.). How I Learned English: The Story of a Brave Mexican Girl. Paula Massadas Pereira. 2015. 28p. ISBN 9781511629133. pap. $10. F Pereira’s (librarian, Cerritos Coll.) fictional tale, which is based on her real-life experiences of coming to this country, starts with a young woman’s childhood on a Mexican farm and chronicles her arrival in Dallas to work in a store, her move to a different job to learn English and meet Americans, and her graduation from college with an English degree. The inspiring tale, which is accompanied by colorful painted images with simple captions, is told in plain prose that will resonate with adults in similar situations and is perfect for use in ESOL classes. The book closes with reading comprehension questions and a vocabulary list. Verdict A great choice for professionals who teach English-language classes at the library.—Henrietta Verma, Library Journal

About the Author
Paula Massadas Pereira was born and raised in Rio de Janeiro, Brazil. She immigrated to the United States at age nineteen, and being able to communicate effectively became her major goal. She is now a full-time faculty librarian at a community college in California.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A story of overcoming obstacles and following your dreams...
By Nana Kay
Don't let the title throw you, this book is a story about overcoming obstacles and following your dreams. I read this book with my seven year old granddaughter and we enjoyed reading about Claudia, a brave young woman who left her family in Mexico to travel to Texas to find a better life. Claudia finds a job, learns English, attends college eventually earning her teacher degree. Her determination and positive attitude help Claudia achive her goals. My granddaughter and I discussed how hard it would be moving to a new country where we didn't know the language or money or customs, this book can be enjoyed on many levels.

0 of 0 people found the following review helpful.
Five Stars
By Diane
This door is very inspiring I really liked it a lot.

0 of 0 people found the following review helpful.
The story is good. I'm not sure about the target audience
By Amazon Customer
The story is good. I'm not sure about the target audience. The English seems to suggest a higher level, but I liked the story and the pictures a lot.

See all 4 customer reviews...

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Senin, 15 Juli 2013

[O474.Ebook] Ebook Download Harumi"s Japanese Cooking, by Harumi Kurihara

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Harumi's Japanese Cooking

  • Sales Rank: #13865366 in Books
  • Published on: 2005
  • Binding: Hardcover
  • 0 pages

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Senin, 08 Juli 2013

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Frank Capra: the Name Above the Title; an Autobiography, by Frank Capra

  • Published on: 1971-01-01
  • Binding: Hardcover

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Minggu, 07 Juli 2013

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Puzzles of Finance: Six Practical Problems and Their Remarkable Solutions, by Mark P. Kritzman

". . . shining clarity and enviable originality" --Peter L. Bernstein, author of Against the Gods

"Mark Kritzman presents the reader with an entertaining way of learning some serious finance." --Harry Markowitz, Nobel Prize Recipient, 1990, Economic Sciences President, Harry Markowitz Company

Six challenging questions . . . six entertaining solutions, profound yet straightforward, and relevant to the everyday challenge of investing and investment management.

Puzzles of Finance takes on today's most persistently challenging financial questions and, through clever examples and just plain logic, helps you move beyond those questions to arrive at a deeper understanding of finance and the daily management of money. From Siegel's Paradox ("Is it possible to profit from asymmetry of exchange rate changes?") to questions of option value ("Why is the value of an option unaffected by the underlying asset's expected return?"), Puzzles of Finance goes beyond vague theoretical suppositions to supply practical, concrete solutions that investors and money managers can benefit from every day.

While the intellectually curious will be drawn to Puzzles of Finance, it is the day-to-day finance professional who will derive the most benefit from this remarkable book. In clear, concise language-with more than a touch of humor-renowned author and financial professional Mark Kritzman simplifies six of today's most perplexing financial riddles. Along the way, he presents a finance primer as practical as it is profound, as illuminating as it is entertaining. Kritzman artfully explores the relationship of such seemingly disparate fields as botany and thermodynamics to options. These proofs propel Puzzles of Finance forward with the pace of a novel. An easy-to-understand primer on financial concepts and quantitative methods combined with a technical glossary ensures that no concept is misunderstood.

The result is an unprecedented book that will change the way you view finance and investing. When you invest your time in reading Puzzles of Finance, you will uncover some of the most probing and insightful lessons in financial literature today.

For updates on new and bestselling Wiley Finance books: wiley.com/wbns

Critical Praise for Puzzles of Finance

". . . an extraordinary combination of the elements of finance, commonsense wisdom, sparkling humor, shining clarity, and enviable originality. This is a potent blend by any standard of measurement. Long time Kritzman watchers, however, would anticipate nothing less." --Peter L. Bernstein, Author, Against the Gods

"A modest, lively, clever, little book. Kritzman's puzzles range from party tidbits to the profound, and each is presented with a bit of history, a lot of insight, and just the right measure of wit. While he may not have intended it to be more than a collection of interesting conundrums, Kritzman has actually created a wonderful introduction to finance for the uninitiated with challenges for even the most sophisticated." --Stephen A. Ross, Franco Modigliani Professor of Finance and Economics, Sloan School, MIT; Co-Chairman, Roll and Ross Asset Management Corp.

"Some people do crosswords. Mark Kritzman does financial puzzles and his explications amuse and instruct. Financial theory has never been this much fun."-Jack R. Meyer, President, Harvard Management Company
"Puzzles of Finance should be a joy to finance mavens and even their friends! Perhaps all students of the field should be required to solve these six puzzles; they go to the heart of the intuitions for essential contributions, such as the pricing of options, the meaning of efficient diversification, and the definition of risk." --Kenneth A. Froot, Andre R. Jakurski Professor of Business Administration and Director of Research, Harvard Business School

  • Sales Rank: #1546862 in Books
  • Color: White
  • Published on: 2002-08-19
  • Released on: 2002-08-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.54" h x .54" w x 5.43" l, .49 pounds
  • Binding: Paperback
  • 187 pages
Features
  • ISBN13: 9780471228844
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
"Kritzman's new book shows again that he is not only a talented asset manager but also a gifted teacher who knows how to simplify even the most complex issues." (Risk, January 2001)

From the Inside Flap
"Mark Kritzman presents the reader with an entertaining way of learning some serious finance." -Harry Markowitz Nobel Prize Recipient, 1990, Economic Sciences President, Harry Markowitz Company Six challenging questions ... six entertaining solutions, profound yet straightforward, and relevant to the everyday challenge of investing and investment management. Puzzles of Finance takes on today's most persistently challenging financial questions and, through clever examples and just plain logic, helps you move beyond those questions to arrive at a deeper understanding of finance and the daily management of money. From Siegel's Paradox ("Is it possible to profit from asymmetry of exchange rate changes?") to questions of option value ("Why is the value of an option unaffected by the underlying asset's expected return?"), Puzzles of Finance goes beyond vague theoretical suppositions to supply practical, concrete solutions that investors and money managers can benefit from every day. While the intellectually curious will be drawn to Puzzles of Finance, it is the day-to-day finance professional who will derive the most benefit from this remarkable book. In clear, concise language-with more than a touch of humor-renowned author and financial professional Mark Kritzman simplifies six of today's most perplexing financial riddles. Along the way, he presents a finance primer as practical as it is profound, as illuminating as it is entertaining. Kritzman artfully explores the relationship of such seemingly disparate fields as botany and thermodynamics to options. These proofs propel Puzzles of Finance forward with the pace of a novel. An easy-to-understand primer on financial concepts and quantitative methods combined with a technical glossary ensures that no concept is misunderstood. The result is an unprecedented book that will change the way you view finance and investing. When you invest your time in reading Puzzles of Finance, you will uncover some of the most probing and insightful lessons in financial literature today.

From the Back Cover
". . . shining clarity and enviable originality."
-Peter L. Bernstein, author of Against the Gods

Critical Praise for PUZZLES OF FINANCE

"An extraordinary combination of the elements of finance, commonsense wisdom, sparkling humor, shining clarity, and enviable originality. This is a potent blend by any standard of measurement. Longtime Kritzman watchers, however, would anticipate nothing less."
-Peter L. Bernstein, author, Against the Gods

"A modest, lively, clever little book. Kritzman's puzzles range from party tidbits to the profound, and each is presented with a bit of history, a lot of insight, and just the right measure of wit. While he may not have intended it to be more than a collection of interesting conundrums, Kritzman has actually created a wonderful introduction to finance for the uninitiated with challenges for even the most sophisticated."
-Stephen A. Ross, Franco Modigliani Professor of Finance and Economics, Sloan School, MIT;
Co-Chairman, Roll and Ross Asset Management Corp.

"Mark Kritzman presents the reader with an entertaining way of learning some serious finance."
-Harry Markowitz, Nobel Prize Recipient, 1990, Economic Sciences
President, Harry Markowitz Company

Most helpful customer reviews

80 of 87 people found the following review helpful.
"Delight and Instruct" - Samuel Johnson
By clifford peterson
What the critic Samuel Johnson required of literature in the 18th century Mark Kritzman provides here. This book has fundamentally changed the way I look at my portfolio and at the business pages of the paper. (One example: in a single lucid paragraph which is only an illustrative side note to his discussion, Kritzman focuses the entire debate over the privatization of Social Security). His book has also fundamentally changed the way I view investment advice. Kritzman's writing is clear and entertaining and the book is (1) great fun to read and to follow into the solutions of the puzzles and (2) a fund of odd facts you never knew but are glad you know now (see the connection between Einstein and options). It's accessible to the educated layman (I'm an antitrust lawyer), and you don't need calculus. It gets my personal top award -- a second reading.

5 of 5 people found the following review helpful.
Beyond the cookbook
By A Customer
*Puzzles of Finance* has attracted a rather ecclectic group of reviews. I won't repeat what others have wrote and the book's own descriptions in my own review. I will, however, briefly discuss why I am giving it 5 stars.
As someone who is interested in mathematics for the sake of mathematics rather than for purely pecuniary purposes, it bothers me that many finance books treat the required level of mathematics in everything ranging from simple discounting formulae all the way up to stochastic differential equations in a cookbook manner. What I mean by that is that almost all of the books out there in finance that has some legitimate math component in it (I leave out pop investing books that are akin to vodoo) ignore both the logic and mathematical 'beauty' underlying the math of finance. Even Springer-Verlag-style books on advanced financial engineering / econophysics / whatever-you-want-to-call-it often commit these sins.
Mark Kritzman's book is one of the handful that I am aware of on any level of mathematics that does not commit such sins. As for the chap that wants to hash out some debate over the utility of utility theory: All I can say is that this is hardly the forum for that discussion. At any rate, Mark Kritzman's mathematical musings are a lot more appealing than the type of blind empricism that some so-called quants engage in. *Puzzles of Finance* is one of the few books that doesn't lose sight of the mathematical logic/beauty from the forest of cookbook pseudo-quant wizardry.

16 of 21 people found the following review helpful.
Entertaining..
By Professor Joseph L. McCauley
This small, entertaining monograph can be read superficially in a sitting and provides food for thought. It would be interesting and useful for econophysicists to try to find alternative solutions to several of the first five puzzles not based on either expected utility or 'equilibrium' arguments. Kritzman prefaces the book by stating that he will not address either the equity premium or dividend puzzle because these two problems depend on agents' psychology. He addresses instead 6 puzzles that he calls purely logical and mathematical. However, he contradicts himself in that several of the solutions depend on utility functions and therfore on agents' psychology. His background is that of money manager.
Siegel's Paradox is based on the fact that the average of a random variable differs from the inverse of the average of the same variable. He applies this to exchange rates with the question whether the difference is economically relevant.
In Liklihood of Loss the nonuniqueness of liklihood of loss is discussed. The result is used to criticize the idea of using social security funds to place bets in the stock market. Lognormal returns, which are incorrect especially for large returns, are assumed throughout the book.
In Time Diversification he addresses the interesting question whether agents should be more risk-tolerant with long rather than short time horizons. The conventional wisdom assumes the former, but he discusses a solution by Samuelson that contradicts this viewpoint. Samuelson's solution is, of course, based on an expected utility, which is arbitrary.
Why the Expected Return is Not to be Expected. Kritzman argues that the expected return has less than 50% probability of occuring.
Half the Stocks All the Time or All the Stocks Half the Time? Should an agent switch or balance? The balanced strategy has lower risk. Again, expected utility is referred to, but this time after the fact.
The Irrelevance of the Expected Return for Option Valuation. This chapter extols the use of the riskless return in the delta hedge strategy, an idea much beloved of theorists and ignored by traders. In this chapter, I am irritated that everyone under the sun (including Einstein and Wiener) gets credit for the background necessary for the Black-Scholes equation while Osborne, who introduced the lognormal distribution into finance in 1958, is completely ignored. The main point, however, is that the famous (anti-) arbitrage argument leading to a riskless hedge is wrong on two counts {1}, another example of how the economists' 'equilibrium' idea does not apply to reality. As we point out in our new stochastic theory of returns, volatility and option pricing, why would a trader go to the trouble to construct a complicated hedge that must be updated continually only to get the same return he'd get by letting his money rest in a CD or money market fund? Clearly, such a trader would not be intelligent.
Credit is given incorrectly to Einstein for his solution of a heat transfer problem whereas in reality all that was/is needed in order to solve the Black-Scholes equation (after a simple transformation) is the Green function for the diffusion equaion written down by Einstein, Bachelier and others. Also repeated is the irritating claim that CAPM is an 'equilibrium' model, which it patently is not {1}.
References
1. J. L. McCauley and Gemunu H. Gunaratne, An Empirical Model for Volatility of Returns and Option Pricing, submitted (2002).

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Puzzles of Finance: Six Practical Problems and Their Remarkable Solutions, by Mark P. Kritzman PDF
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Kamis, 04 Juli 2013

[X983.Ebook] Download PDF The Trouble with Mutual Funds: Every Reason to Get Out & Stay Out of Actively-Managed Mutual Funds, by Mr. Kurt Linn

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The Trouble with Mutual Funds: Every Reason to Get Out & Stay Out of Actively-Managed Mutual Funds, by Mr. Kurt Linn

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The Trouble with Mutual Funds: Every Reason to Get Out & Stay Out of Actively-Managed Mutual Funds, by Mr. Kurt Linn

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The Trouble with Mutual Funds: Every Reason to Get Out & Stay Out of Actively-Managed Mutual Funds, by Mr. Kurt Linn

In his hard-nose The Trouble with Mutual Funds Kurt Linn takes the reader behind the scenes of the mutual fund industry to discover the real reasons mutual funds perform so poorly, and to see clearly the contradictions at the core of the very idea of a mutual fund. With meticulous research, concrete examples and a style that's plain and simple, the book drives home the sad truth about mutual fund companies: Their money managers neglect the basics of long-term investing while their marketing execs are hard at work keeping you and the rest of the nation of investors in the dark. Then the reader is turned from the current state of decline in the industry to a brighter alternative, to the start of the index investing revolution.The fundamentals of passively managed index funds lead back in time, to the birth of public investment portfolios over a half century ago -- where we find an integrity and a concern for legitimate investment performance in the industry's founders -- a seriousness from which most current leaders, to their shame, have turned away. The Appendix provides a guide to outstanding books for further reading and online learning about the critics of actively-managed mutual funds and smart investing alternatives. As a hard copy (no longer available) the book is 140 pages, with 53 End notes. Its brevity and density of source materials make The Trouble with Mutual Funds the perfect e-book for experienced investors and beginners alike. This latest edition is only at Kindle. Kurt Linn is a best-selling author and independent consultant who for the past two decades has been bringing together people with personal finance needs and the nation's top investment advisers and attorneys. He holds masters degrees from Yale and Kings College.

  • Sales Rank: #4844048 in Books
  • Published on: 2012-04-22
  • Dimensions: 8.00" h x .32" w x 5.25" l,
  • Binding: Paperback
  • 138 pages

About the Author
Kurt Linn was born in Treasure Island Florida where he learned to swim before he learned to walk. After completing St. Andrews College, he won a Rockefeller Scholarship to Yale and then an Overseas Research Award to Kings College, London England. For eighteen years he has worked as an independent consultant bringing together people with personal finance needs and investment advisers and attorneys. His first book, The Trouble with Mutual Funds has sold over 70,000 copies. The 2012 revised third edition is available only on Kindle. He is currently working on his second book, Burn Them Down: Surviving the Collapse of American Housing. He tries hard to make it to the Gulf of Mexico everyday for a swim.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Case for index funds
By D Granderson
Kurt Linn makes a very compelling and straightforward case for investors to avoid actively managed mutual funds who would be better served by investing in index funds with low and transparent fee structures. And as an added bonus this is a quick easy read that's free for prime members.

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Senin, 01 Juli 2013

[C757.Ebook] Ebook Free Lead Generation For Dummies, by Dayna Rothman

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Lead Generation For Dummies, by Dayna Rothman

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalized lead generation plan

Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

  • Sales Rank: #483622 in Books
  • Published on: 2014-03-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .73" w x 7.40" l, 1.10 pounds
  • Binding: Paperback
  • 384 pages

From the Back Cover

Learn to:

  • Create a lead generation plan
  • Work with both inbound and outbound marketing
  • Nurture your leads and track ROI on your campaigns
  • Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation in today’s complex market

In the competitive world of the web, lead generation is key. If you’ve been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can’t seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.

  • Begin your journey — discover the elements of lead generation, as well as how to define your leads and lead generation goals
  • Connect your inbound efforts — explore content marketing, blogging, social media, your website, and SEO as lead generation methods
  • Get down with outbound — find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more
  • Measure your efforts — dig into the nitty gritty of lead generation with the metrics used to measure success
  • Tactics and tips — find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation

Open the book and find:

  • An overview of lead-generation techniques
  • Tips on building lead-generation teams
  • Tricks for website usability and design
  • Best practices for form design and calls to action
  • Details on SEO, blogging, social media, and more
  • Techniques to maximize e-mail marketing success
  • Content marketing and event marketing tips and tricks

About the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

Most helpful customer reviews

5 of 6 people found the following review helpful.
Great Content but dissappointed with Kindle Version
By SHIRLEY H.
The content is thorough and very detailed. However it's difficult to go back and review various sections because the Kindle version does not have a table of contents. It's 384 pages with no way to at least visually keep track of what section begins and ends where. That's really annoying and that's the reason I'm only giving it 3 stars. The inconsistencies with Kindle books is really beginning to be a pain. In fact, I think this will be my last Kindle purchase.

0 of 0 people found the following review helpful.
Packed with practical and valuable advice.
By John Mchenry
Well written and documented. My only criticism, and a minor one, is that it could be more concise. Otherwise, I highly recommend this book.

3 of 6 people found the following review helpful.
Awesome Book on Lead Gen
By Dayna
This book is really comprehensive. It includes all of the latest strategies and tips for lead generation, including social media, content marketing, and SEO. I haven't found a more complete book anywhere to date! It is great for beginners, but also has information for more advanced marketers as well.

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